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Search Engine Optimization

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A real quick but a very important post about SEO. When I started blogging and set up my new web page back in October 2007 I was really adamant on optimizing my site. By optimizing I mean being searchable on search engines and ranking high in my category. As it turns out my cousin’s company deals directly with Search Engine Optimization. Its called Webclimb.ca so be sure to check him out. 


He pointed me in the right direction and with little bit of know how, and lots of leg work I worked kostelphoto.com to be on several FIRST pages of Google and other engines. It really can get complicated and involved, and I would definitely recomend you to speak to Stefan@webclimb.ca  to get the particulars. I also subscribe to Google analytics, which is free of charge and allows one to see the traffic, trends, visitors and many other vital stats on your sites. I recomend tracking your site(s). To make the story short, I was amazed recently what keywords our clients are finding us under. Here is just some of them.
Some of the ones I target for:
Kostelphoto

Wedding Photographers in Mississauga
Toronto Wedding Photographer
Greater Toronto Wedding Packages
Toronto Charity Photography
Some that I didn’t:
How to get couples to laugh as a wedding photographer
Affordable Cancun photographers
Fake monogram wax seals

So there you have it. Doesn’t matter if your keywords are exact, product of links or just plain flukes, it is important for your clients to find you. You might be the best photographer, but if your Brides can’t find you … well its a dud. Don’t forget SEO is one of many Business tools and should not be relied on solely. Its important, but nothing beats Word of Mouth Advertising. That is the best and most honest way to advertise your services. When our Brides are happy they pass the word of their satisfaction and no matter how much money you spend into ads it will never come close to a satisfied client who shares her happiness with others. So thank you to all our clients thus far, we are happy to serve you and produce images that will last a lifetime

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One Comment

  1. Ryan
    Posted April 30, 2008 at 12:47 pm | Permalink

    Congrats on the top placements – It’s nice to see your hard work paying off.

    You’re correct that SEO shouldn’t be your sole focus in marketing; you never want to put too many eggs in one basket :)

    BTW, the flowers in the photo at the top of your page are gorgeous. Who was the florist?

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